Five case studies. Each card pairs narrative context with the actual key visual or mock-up.
Visual identity and collateral tuned to an izakaya setting
Brand tone shifted between menu, social, and print, so the in-venue experience and online presence felt disconnected.
Locked logo type, palette, and graphic motifs into one kit, then built layout grids menus and promos could reuse.
Touchpoints spoke in one voice, so recognition felt tighter across channels.
Key art and campaign graphics for a chicken-and-beer brand
The product had appeal, but packaging and posters jumped in tone each season, so every launch needed a fresh explanation.
Fixed hero colours and illustration style, then patternised hierarchy between headlines and product photography.
Reusable asset structure sped up production while keeping campaigns coherent in venue and online.
Mobile IA structure and visual tone refresh
Features were plentiful, yet common flows (order, store, rewards) didn’t scan clearly on first open.
Scenario-first wires, then tightened type, spacing, and colour so screens were easier to scan.
UI mockups explore a lower-friction direction. Not affiliated with Starbucks; this is a personal study piece.
Event and community graphics for Auckland
Mixed announcements and programme notes in one channel diluted a confident event identity.
Shared poster, banner, and social card grids with consistent ratio rules for photography and type.
Aligned on-site and digital tone so attendees could follow information quickly.
Editorial guide for dense legal and admin content
Readers felt overwhelmed when law and process landed all at once with no obvious starting point.
Step-based sections, boxes, and icons on a regular rhythm so checklists surfaced first.
Proposed a print guide with a layout system readers can return to over time.